Sweet red bean jelly is a traditional snack in Korea. The pervading thought in Korea is this kind of snack is usually for elder people, so I wanted to change the perspective and expand the range of customer ages by making the package fitting young people’s taste. My target audience was the 20-the 30s, and I thought it would be nice if the sweet red bean snack exists as a gift set. I was inspired by Hanbok which is Korean traditional clothes, and the concept of the package is about Korean tradition as well.

Illustrator

Illustration / Packaging Design / Print Design / Dieline