Logitech Inc. Packaging Design
From a long-term packaging graphic design internship at Logitech from 2021 to 2022, I was able to design many of their core product packaging for B2C and B2B and gain corporate work system experience.
Supervisor: Frederick Han
InDesign, Photoshop, Illustrator
Print Design / Layout Design / Packaging Design / Packaging Concept / Packaging System
Logitech planned to launch a new webcam series with multiple tiers. The goal was to strengthen our portfolio as the market leader, create clearer differentiation between products, and establish a platform for derivatives over the next two years. For this big project, we needed a packaging graphics template that elevates this new line of retail webcams and makes them stand out as new, better, and different from our current webcams.
My supervisor and I came up with two design concepts and established a new packaging design system. Luckily, my ideas got a good response from the team, and I was able to apply some of my ideas and finalize the designs.
Webcam Series Packaging
Design Concept 1
Design Concept 1 Open Box View
Design Concept 2
Design Concept 2 Open Box View
Product: Brio 300
Product: Brio 500
Not in the market yet.
Not in the market yet.
Headset/Mouse
Zone vibe 125 is also a new product that was launched in 2022. I was a part of directing the photoshoot in a studio for the product images and was responsible for designing the packaging by managing the product images and graphics.
Designed the backer cards to match with the mice designs.